The York Lions are excited that you have taken the time to consider becoming one of our partners. This guide is meant to provide you with an overview of the sport & recreation program here at York, as well as to present you with some of the ways in which you can partner with us. We look forward to working with you and creating a rewarding partnership.
Why Partner with York Lions
By partnering with us, you can leverage the student body of one of the largest universities in Canada. By attracting
these students as your clients and customers, you can build relationships which will be profitable now and in the
future.
Potential Impact
York is Canada's third largest university, in Canada's largest city and media market. York's 23 interuniversity sport
teams attract athletes, their families, friends and the community at large. This past season, five of our teams
advanced to national championships. We offer a wide array of services and programs which create ample
opportunity to communicate your message on campus.
York's Campus Stats:
- Alumni: 220,000
- Total Student Enrollment: 50,686
- Undergrad Enrollment: 46,079
- Graduate Enrollment: 4,607
- Employees: 4,787
- Of the 46,000 undergraduate student population, 80% of students are between 14 -24 yrs of age.
- 25% of students are between 14 -19 yrs of age.
- 55% of students are between 20-24 yrs of age.
- 39% of students are male and 61% are female.
- 40% of York students reside in Metro Toronto, 25% in York, 17% in Peel and 3% in Durham regions.
- 75% of alumni live in the southern Ontario and 43% live in Toronto.
Media Impact
The Lions & our sponsors are seen everyday though out the GTA
- Rogers - televise 13 Lions home games per season.
- SSN - all Lions games are live internet streaming .
- Lions games are covered by all the major Toronto media outlets; CTV, City TV, Toronto Star, Toronto Sun, FAN 590
- Local coverage by surrounding community GTA newspapers as well as the campus paper Excalibur & radio station CHRY 105.5FM
Targeting the Health Conscience Consumer - Getting Fit and Having Fun
Students and community members have full use of the Tait McKenzie Centre recreational facilities year-round.
On average 2,500 people use the facilities on a daily basis, making the Tait McKenzie Centre one of the busiest
buildings on campus. Last year, the recreation program hosted 7,500 participants and a daily average of 891
participants in the fitness centre, making it one of the largest membership fitness facilities in the GTA. This is a
example opportunity to target that health conscience young adult consumer through stationary pos, multimedia
screens and product sampling.
Quest for the Torch
Students can participate in more than 44 intramural tournament and league sports through their colleges or
individual teams. The annual battle for the York Torch is hotly contested. Contact marketing office for opportunities
to reach this active sports minded student population.
